sof & mmmmm….. All-Day Radiance

The color protection of sof & mmmmm….. All-day Radiance maintains the brightness of your clothes with every use! Its Opticlite plus Technology protects and restores different types of fabrics so that whites stay white, and brights stay bright longer.* Formulated with Fibersoft that keeps fabrics from stretching, fading, and wrinkling, and Perfumed Micro Crystals that gradually release the infused fruity floral musky fragrance throughout the day.

Now in biodegradable packaging!

*Based on internal laboratory test versus the leading brand.